Like in the jungle: jewelry boutique Ihepe Neuwirth in New York

To escape from the noise of New York streets, you can go to Irena Neuwirth's new boutique on Madison Avenue. The play of mirrors, ornaments and jungle motifs creates an atmosphere full of fantasy and artistry

Photo

Stephen Johnson and Michael Reynolds

The whimsical world of jewelry by Irene Neuwirth comes to life in a new boutique created in collaboration with Studio Shamshiri from Los Angeles. The eclectic interiors of the Madison Avenue store embody Irene's fantastic vision, reflecting her bold and bright decorations in the play of colors, textures and ornaments.

Photo

Stephen Johnson and Michael Reynolds

The founder of the studio Pamela Shamshiri and jeweler Irene Neuwirth turned to the paintings of primitivist Henri Rousseau for inspiration and brought the theme of the jungle — their flora and fauna into the interior.So, a life-size statue of a giraffe, made by the artist Clare Crespo, appeared in the window of the boutique.

Photo

Stephen Johnson and Michael Reynolds

Photo

Stephen Johnson and Michael Reynolds

"I will work with Pam and Studio Shamshiri on each of my stores,— laughs jeweler Irene Neuwirth. — What started as a professional relationship nine years ago, when I first approached Pamela's studio, has grown into a deep friendship. We travel together and constantly exchange ideas. Pam really perfectly understands and reflects my taste and brand philosophy. She found this difficult balance between luxury and creative imagination. Everything is playful, but at the same time it is embodied with taste."

Photo

Stephen Johnson and Michael Reynolds

Photo

Stephen Johnson and Michael Reynolds

This philosophy is reflected in unusual, custom—made elements - in the curved Jouffre sofa, fringed chandeliers and a tall metal palm tree, the details of which are cast and forged by metal artist Chris Walston.

"The location on Madison Avenue pushed us to make the atmosphere cozy and artistic at the same time. Pam and I immediately decided that we would mix things up, collaborate with incredible artists and push the boundaries of what is possible in a boutique that is like a jewelry box on the Upper East Side for us. A giraffe in the window, a palm tree in the center of the hall ... The way it all fits together seems magical — fascinating, but not overwhelming, and at the same time an ideal "home" for jewelry," says the owner of the boutique.

Photo

Stephen Johnson and Michael Reynolds

Photo

Stephen Johnson and Michael Reynolds

Exquisite pieces of furniture, from the vintage coffee table "Lovers" by Philip and Kelvin Lavern (Philip & Kelvin Lavern) to a screen made to order by Peter Pilotto, and a vintage modernist table and chairs designed by Alessandro Mendini invite visitors to take a break, look around and evaluate the design of not only the exhibited jewelry, but also pieces of furniture and decor.

Photo

Stephen Johnson and Michael Reynolds

Photo

Stephen Johnson and Michael Reynolds

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