New Kebroc boutique on "Supermetal"
admin
Author
12 Mar 2023
The cosmetic brand Kebroc has opened a new branded store in Moscow. It is located in the fashionable space "Supermetall". Designer Ismail Berkel worked on the interiors
Kebroc is a young brand of cosmetics, perfumes and household goods, which strives to turn self—care into an unforgettable pleasure for all our senses. Even for her commercials, the brand does not use simple music, but tracks specially written for her by a fashionable DJ from the Berlin techno scene. Now visual effects have been added to the olfactory, tactile and sound effects: not so long ago, the company opened a branded boutique in the capital's fashion space "Supermetall".
Designer Ismail Berkel worked on the interiors of the space, who, among other things, cooperates with the Austrian bureau BWM Architekten. The five—meter ceilings of the room inspired the authors of the project to make a mezzanine - it housed a full-fledged workplace and a recreation area with the iconic Togo sofa from Ligne Roset.
The structure with high shelves is made of sheet steel. The metal is treated in a special way so as to preserve its original texture and pattern. The choice of material and the general industrial appearance of the mezzanine refers to the industrial history of the building — the former Chermet Research Institute. Bardin, where experimental metallurgical alloys were once created.
Sofa Togo, Ligne Roset. Vintage lamp Jielde, 1960s, diz. Jean-Louis Domeca.
The grid of shelves continues further along the walls, merging with the neutral gray color of the walls and ceiling. Cosmetic products of the brand are on the shelves, and the center of the room is given over to a bright home collection. Now there are two objects in it: a corduroy Gary bench and an oak table. The company plans to actively develop this area, so that the situation will be replenished over time. Another eye—pleasing moment is the author's ceramics decorating the shelves and the table. Sculptural ceramic objects of simple, concise forms were created by designer Marina Bessonova (we wrote about her works on our website).
Ceramics, Marina Bessonova.
